No products in the cart.
The B2B Natural Channel Marketplace
The Independent Natural Channel.
The Independent Natural Channel.
Finally Connected.
Turnpike is the only B2B ordering platform built specifically for independent natural retailers — trusted by NCG and INFRA buyers since 2014.
Natural product brands with distribution through UNFI, KeHE, Threshold, or Palko can list on Turnpike and get in front of thousands of verified indie retail buyers — anytime, anywhere, without a broker meeting, a phone call, or a waiting list.
Buyers browse your brand, see your SKUs and promotions, and submit a turnover order routed directly through the distributor they already use. You get visibility. They get simplicity. Orders move.
More Exposure
Your brand is presented directly to independent store buyers — no waiting for meetings, no gatekeeping.
Actionable Data
Monthly turnover reports show what's moving, where, and when — so you can refine strategy with real numbers.
Low Barriers, High Access
Independent retailers see your brand the same way they see national players. No big-brand dominance. Just the shelf.
For Brands
Your indie channel opportunity, finally at scale.
If you're already distributed through UNFI, KeHE, Threshold, or Palko, Turnpike puts your products in front of verified independent retail buyers who are actively looking to order.
Your brand gets its own storefront page. Buyers see your SKUs, your pricing, and your story — then submit a turnover order that routes directly to the right distributor DC for their store. You get visibility into who's ordering, where, and how often.
The indie channel has always been your highest-velocity opportunity. Turnpike is how you finally execute it at scale.
For Buyers
Every brand you need. One place to order.
Turnpike gives independent retailers a single place to browse brands, discover new products, and submit orders through the distributor they already work with — without calling a rep or waiting on email chains.
Every brand on the platform is already in distribution. What you order flows through your existing distributor relationship. Same process, less friction.
What Buyers Say
"It made the ordering process a lot quicker than having to take time out of my day to hold an in-person meeting. I am too busy running the store, helping customers and stocking shelves. I would like other brokers to use the same model."
Sherpa, Head Buyer
Organic Basic Foods
"The organization of the categories speeds up the process of ordering and takes the guess-work out of ingredients and pricing when comparing to other brands. This helps with the speed to shelf and ordering process overall."
Ricky, General Manager
Westerly
"I really found the application easy to navigate and quickly see the brands available to me in my distributor warehouse. I liked seeing what promotions were being offered and being able to compare prices with competitors in the category."
Ramzy, Owner
Health & Harmony
Our Story
Built by people who know the channel.
27
Years in indie natural
2–20×
Velocity vs. conventional
67%
SKUs turn faster in indies
Turnpike was created by iLevel Group — a natural products team with 27 years in the indie channel. We've seen what happens when brands have no scalable way to reach independent buyers: they default to chains, burn capital on slotting fees, and leave their best customers — indie retailers — underserved.
Independent natural stores deliver 2–20x the velocity of conventional doors. 67–80% of natural SKUs turn faster in indies than in chains. The opportunity has always been there. The infrastructure hasn't.
The opportunity has always been there.
Turnpike is the infrastructure.